DryGuard NZ — Brand Kit

Identity

The logo

A water droplet + protective check — "water handled, guaranteed dry." Use the primary lockup wherever space allows.

Primary · light backgrounds

Reverse · dark backgrounds

Mark only · app, social, favicon

✅ Do

Keep clear space around the logo (min = height of the droplet).
Use the mark alone where the wordmark won't be legible.
Use reverse version on photos / dark panels.

🚫 Don't

Recolour the droplet outside the brand gradient.
Stretch, rotate, or add drop shadows/outlines.
Place the dark logo on a busy or low-contrast background.

Palette

Colour system

Deep navy for trust, water gradient for the brand, amber for action.

Ink Navy#0A1A2B

DryGuard Teal#0FA3B1

Cyan#38D6E8

Signal Amber#F5A524

Water Gradient#0FA3B1 → #38D6E8

Success Green#19A974

Paper#F6F9FB

Body Text#1B2B3A

Usage ratio: ~60% navy/paper neutrals · 30% teal/cyan brand · 10% amber — reserve amber strictly for primary CTAs ("Free inspection", "Get quote").

Typography

Type system

Display — Sora

Fixed fast.
Guaranteed dry.

Headlines, the wordmark, big numbers. Weights 700–800.

Body — Plus Jakarta Sans

The quick brown fox jumps over the lazy dog. Leaking deck or roof? We match you with a vetted, insured specialist near you and back the work for 15 years.

Body copy, UI, forms. Weights 400–700. Free Google Fonts — no licensing cost.

Voice

How DryGuard talks

Calm & certain

A leak is stressful. We're the steady expert who's seen it 10,000 times. Never alarmist, never salesy.

Plain Kiwi

Short, direct, no jargon. "We'll find it and fix it." Not "holistic moisture-ingress solutions."

Proof-led

Lead with guarantees, speed and numbers. Specifics build trust: "48 hours", "15-year", "10,000+ jobs".

Tagline options

"Fixed fast. Guaranteed dry."
"NZ's waterproofing, sorted."
"Stop the leak. Start the guarantee."

Words we use / avoid

Use: vetted, guaranteed, fixed-price, fast, local, insured.
Avoid: cheap, hassle-free clichés, hype, fear-mongering.

Files

Asset library

File	Use
dryguard-logo.svg	Primary lockup (light bg) — web, docs, invoices
dryguard-logo-white.svg	Reverse lockup (dark bg, photos, vehicle wrap)
dryguard-mark.svg	Icon only — social avatar, app, stamp
favicon.svg	Browser tab / PWA icon

SVGs are infinitely scalable and editable. For print/vehicle, export to PDF or high-res PNG from any vector tool. Need a one-colour stamp, signwriting spec, or PNG pack? Just ask.